About SIMPLY HUMIC
Your health starts with healthy soil biology
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Carmen’s monster Sunflower after
SIMPLY HUMIC
Dusty Lane Enterprises, located in the Heartland – East Central Alberta, is an agricultural focused solution provider, owned and operated by Kerry and Carmen Pickles, along with support from their family and numerous industry colleagues. This multi-generational farm family has entrepreneurial blood, having created equipment and processes to make the challenges of farming bring home better returns with a focus on “buy local”.
Ironically, this part of the province has some very challenging soil conditions in the brown soil zone, with hardpan clay, extreme pH, excessive compaction, low organic matter, low carbon, pockets of high salinity, and the constancy of low rainfall and minimal water retention. But the sun shines a lot!
SIMPLY HUMIC is locally sourced. This part of Alberta is noted for humic and often such discoveries are made on coal mining properties, with humic being a poor grade of Leonardite coal. Alberta humic is world-class as its origination is freshwater-based, whereas much of the humic found throughout the world is saltwater-based, making it less-desirable.
- After studying the science and speaking with many users and experts in the Agricultural Sciences industry, Kerry took it upon himself to test it out. To do a proper comparative test, several strips were marked out and dedicated to humic and non-humic growth, at various rates of application.
Spreading it liberally in a controlled field Kerry was able to monitor root growth throughout the season, and using the computerized mapping on their combines, record the respective yields. Even though it was a drought season, and only the first year of applied humic, they liked what they saw enough to commit to develop SIMPLY HUMIC to share their product and knowledge.
What We Do At SIMPLY HUMIC
Along with farming, Kerry has many years of experience in the industrial process industry, so he naturally gravitated to design a way to package quantities of humic and develop a market.
“Farming teaches you to keep things simple, so our packaging and distribution processes reflect that. We’ve chosen to provide clean, raw, organic 100% humic. Humic helps Mother Nature heal itself – starting with the microbes. That way the customer can evaluate its contributions for themselves”.
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Stellar pea crop with
SIMPLY HUMIC
Aided by colleagues with a background in strategic marketing, the result was an extremely competitive product (high-quality, low pricing), targeted towards anyone with lawns, trees, vegetable gardens, fruit trees, potted plants or other agricultural operations.
Our product is available throughout Alberta at many fine garden centres, greenhouses, tree nurseries, and landscape companies. Contact us here to find the one nearest you (include your town or county).
- “We’re always happy to share our knowledge of humic and by speaking with our neighbors and customers, we never cease to learn, we never hesitate to share”.
It is important however, to realize that no two applications are the same, soil will vary even within a few meters, seasonal conditions vary, different crops or plants have differing demands, and while multiple applications are highly recommended, even a light spreading can create noticeable results. Not all results are realized the same season, as poor soil can take considerable time to rejuvenate, so the earlier you start, the earlier the results.
Help Mother Nature to heal herself.